Overview of the hottest flexible packaging printin

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Overview of Asian flexible packaging printing market (1)

as long as you go to the local supermarket, you will find some interesting phenomena that the non pendulum position is abnormal. What is the buying habit of local people? What is the approximate ratio between the total shelf space of a product and its sales volume

when a country's economic and provincial financial special funds give a certain amount of funds to support the economic development to a rich level, it is bound to improve the packaging materials and their internal products. At that time, the supermarket will become very influential, and the printing and processing industry will also begin to face new pressures, which is a reproduction of the West

at present, about 60% of flexible packaging in Europe is printed by flexographic printing, and the proportion in North America is as high as 80%. However, in Asia, flexographic printing is only used in corrugated box printing and some narrow packaging printing, such as trademarks, labels, folding cartons, etc. There are only about dozens of high-quality wide flexographic printing machines (plastic film printing machines) printing color flexible packaging; There are hundreds of high-quality gravure printing machines, even if there are not thousands

differences between eastern and Western consumers

what often surprises westerners is that they find that Asian consumers' requirements for printing quality are so high, even far higher than Western consumers. This should be a habit from Japan. Most of the general users in Asia still remain in the past. They think that the quality of flexographic printing is too poor. They only know that the quality of gravure printing plastic film is acceptable

in recent years, flexographic printing has made amazing progress, and now it has reached the quality expected by Asian users. Technological advances, such as thin plate technology, laser engraving roller, elastic sleeve, newly developed water-based ink, etc., are the key driving forces to promote flexographic printing to achieve high-quality printing. For example, many businesses that used to use offset printing or embossing, such as trademarks, labels, folding paper boxes, etc., can now be completed by using narrow or medium width flexographic printing

although it seems that most packaging consumers in Asia are not willing to adopt new attempts, some multinational companies in Asia have introduced flexographic printing, which is mature in other parts of the world, to Asia, which has provided reference for packaging and printing manufacturers in the Asian market, and its guiding role has been encouraging Asian printing manufacturers to invest in flexographic printing

in most western countries, most of the main foods are sold in supermarkets. Supermarkets are bound to become very powerful guides in the packaging industry. Take the braking process of cars as an example: teach them how to calculate their own costs when we step on the pedal. Most markets require a small but fast delivery (j1t) to meet the limited space on the shelf. The promotion methods of the food industry have also been launched frequently, which has accelerated the transformation of multi terminal packaging design

printing processors like to apply the advantages of flexographic printing to meet the rapid changes and demands of the market. The important thing is that flexographic plate making is much faster than gravure plate making, and it is extremely cheap; Flexographic printing can quickly replace the substrate of any material. Even the film such as PE can be replaced immediately and can be produced at full speed (300m/min). European printers use flexographic printing of PE or pet to achieve the required high quality, rapid replacement and high-speed production

in Asia, supermarkets can attract ordinary citizens, but housewives still like traditional markets. Supermarkets have not gained the advantage of food suppliers, so the development of flexible printing has been slow and long

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information source: China packaging industry

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