Overview of the hottest German paints and coatings

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Overview of German paints and coatings

Germany is an important paint exporter, especially to German speaking countries and Eastern Europe. The European architectural coating industry and its end-user market began to get out of recession in 1994. Germany has also been affected by the recession, but there is one problem: no one has yet figured out how to turn graphene into a ready-made product or technology. In 1994, its sales revenue of architectural coatings was US $2760.8 million, including inorganic polymers and organic polymers. In 1997, it rose to US $3049.8 million, from US $3049.8 million in 1997, and the growth is still slow. It is estimated that from 1994 to 2000, the annual growth rate of German architectural coatings was


there are about 300 paint companies and 23000 employees in Germany. Like other places, the paint

industry in Germany is also manipulated by some large manufacturers, which include Daw, brillux,

sto, AkzoNobel, sigma, ICI and BASF according to market share. Small and medium-sized enterprises are in a disadvantageous position in the competition. It is difficult for them to allocate resources to cope with the rise of raw material prices, and they can not provide the cost needed for the production of environmentally friendly products. The paint situation in Germany is more serious, because from 1994 to 1997, when the paint price rose, the output was decreasing. Not only is the construction market depressed and the economy stagnant, but people do not have enough discretionary income to install power, transportation and energy prices, which also reduce the profits of the industry, but it is expected to gradually increase in the next five years

water based coatings and solvent based coatings

Germany and Nordic countries are leading in the use of water-based coatings, and the environmental protection of products and production processes has always been in a leading position. In 1994, water-based coatings accounted for 80.9% of the production of architectural coatings in Germany, solvent-based coatings accounted for

9.3%, and the rest were colorants and varnishes. Although the market changed slightly in 1997, the demand for water-based coatings is expected to grow slowly in the next five years. By 2004, water-based coatings will account for 82% of the whole building coating market, and the other two will account for 9% and 10% according to the order of

. In such a mature and technologically advanced market in Germany, it is expected that there will be no significant development

changes in the near future. But this does not mean that the market is calm. Water based coating technology is still improving, such as improving its applicability, stability and durability. Acrylic acid, which is entering the market of self use and self preparation, is used outdoors because it is environment-friendly and stable in combination with solvent-based products. In addition, the improvement of material compatibility is also a factor

sales revenue of water-based coatings

the price of water-based coatings in Germany varies greatly: the price of exterior wall coatings is about $4.4/l, the price of door and window paint is about $10.40/l, and the price of the most common interior wall emulsion paint is only $1.1~2.2/l. In 1994, the total sales revenue of water-based coatings in Germany was US $2165.2 million, and in 1997 it was US $2.41 billion. By 2004, at least 594million liters of water-based coatings will be used and prepared for their own use, and the total sales revenue will reach about US $3.2 billion. The annual growth rate during the forecast period from 1994 to 2000 will be 4.3%

sales revenue of solvent based coatings

the market of solvent based coatings in Germany is very small, and the annual growth rate from 1994 to 2004 is 3%。 In 1997, the sales volume of solvent based coatings in Germany was 267.9 million US dollars. Analysts believe prices will continue to rise, but there is a ceiling. In 1994, the selling price of such products was 3.86 US dollars per liter, and in 1997 it rose to 4.38 US dollars per liter. It is estimated that by 2004, the total sales revenue of solvent based coatings for construction will reach 315 million US dollars. Solvent based coatings are more widely used in the professional market of exterior walls than in the market of self use and self distribution. As we all know, due to the weakness of the construction industry and the lack of consumer spending, the use of solvent based coatings in Germany is decreasing. Although Germany has started large-scale decoration, there may be a variety of products to replace the current solvent-based coatings. Therefore, the profit of solvent-based coatings is limited. In addition to the cost of raw materials, the downward trend will be more serious

it is estimated that the average price of solvent-based coatings will be about US $5.50/l by 2004, and more than 3/4 of its output of 56million liters will be on the hot air plastic granulator. In the forecast period from 1997 to 2004, the market share of such products will be reduced to 8% of the microcomputer controlled electronic experimental machine

the requirements of environmental protection and the tendency of consumers drive the paint formulation to change. The law prohibits the use of

isoparaffins in paint, which came into effect in 2005. This ban will effectively change the smell of paints, especially those whose toxicity is directly related to the smell of

chemicals. However, this legislation did not make the paint cleaner. The relevant laws also prohibit the indoor use of varnishes containing fungicides and colorants, but this will not affect the market, because it is easy to obtain other substitutes in the market. In fact, alternatives to solvent-based coatings still contain solvents,

but the content is low

market countermeasures

developing the paint and coating market requires technology and investment, because paint manufacturers ultimately have to deliver their products to users. Accordingly, many companies choose locations close to the user market for production. In order to make sales more direct, the paint company is more willing to directly sell products to professionals or wholesalers. Manufacturers enter the retail market through individual retailers, chain stores or their own sales channels. In 1997, AkzoNobel opened a self use and self distribution branch in Germany to sell sadolin brand products. The main factors affecting the development of new products are very obvious, such as environmental problems,

economic problems and quality problems. The new construction and renovation projects in former East Germany still have great potential for the oil paint industry and benefit the market for a long time

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