Current situation and Prospect of self-adhesive la

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Current situation and Prospect of self-adhesive label printing in China

three modes of self-adhesive label printing

at present, there are basically three modes of self-adhesive label printing:

1 Mainly flexographic printing

North America, represented by the United States and Canada, is a typical region that uses flexographic printing of self-adhesive labels. Its equipment is a unit type flexographic press, with web paper feeding and web paper receiving. The printing is mainly based on water-based ink, and the round pressing and online die-cutting processing method is adopted

2. Letterpress printing and flexographic printing account for 50% respectively.

this mode is represented by Europe. The situation of printing labels by flexographic printing is similar to that in the United States, but the labels printed by letterpress still account for a considerable proportion. Relief printing uses UV ink, and the equipment is mostly laminated or satellite. The machine also adopts the processing method of web feeding and web receiving

3. Mainly letterpress printing

this processing method is represented by the Asia Pacific region. In the Asia Pacific region, there are many home furnishings in developing countries, and label printing is relatively backward. In letterpress printing, UV ink printing is only a minority, and most equipment still uses traditional resin ink. Set and check whether the mechanical performance is good and the adherence of the workbench and zigzag machine table; All kinds of mandrel tools are prepared, and the paper is fed by web paper. There are two ways of web paper cutting and web paper receiving

in addition, the use of sheet fed offset printing machines to print self-adhesive labels is also a feature of the region. Many enterprises in China use offset printing machines to print self-adhesive labels. The die-cutting processing of labels printed with this kind of equipment is basically flat die-cutting

basic situation of self-adhesive label printing in China

the domestic self-adhesive label printing market has maintained a sustained high-speed growth in recent years, with an average annual growth rate of 15% - 20%. The self-adhesive label printing market has a considerable scale. As an emerging industry, self-adhesive label printing is becoming a new highlight of the packaging and printing industry, attracting the attention of many industry insiders

in recent years, with some foreign label printing enterprises entering China, new equipment, new processes and new technologies have also been introduced into China's packaging and printing industry. Now, China can process high-end labels, and the quality can be comparable with foreign products. Some labels previously printed abroad have now been converted to domestic processing, which is one of the important reasons for the rapid development of domestic label printing

domestic market demand and development trend

according to statistics, the annual per capita consumption of self-adhesive labels in developed countries in Europe and the United States is square meters (14 square meters in the United States, 1 square meter in Europe to ensure that product development is not blocked, 0 square meters in New York do not need to issue PS ban, and 8 square meters in Japan), while the current per capita consumption of self-adhesive labels in China is less than 1 square meter, which shows that there is still considerable room for the development of self-adhesive label printing in China. At the same time, driven by strong market demand, China's self-adhesive label printing market will continue to develop at a high speed for a long time in the future. In the coming years, the growth in the demand for self-adhesive labels will be reflected in the following industries

1. Daily chemical industry

daily chemical industry is the largest market for self-adhesive products. In recent years, this market has been developing very rapidly. According to statistics, the demand for self-adhesive labels of products in the daily chemical industry accounts for more than 30% of the total demand for self-adhesive labels. Due to the flexible production of self-adhesive materials, it can meet the printing requirements of exquisite labels. Meet the needs of designers and other advantages and gradually accepted by the domestic market. At present, domestic mainstream daily chemical brands have basically changed to self-adhesive labels. Its development process first extends from foreign-funded enterprises to private enterprises. At the same time, because most daily chemical products are sold directly on the counter, there are no other external packaging, so the label has become the most important way of expression of its packaging. Compared with silk printing directly on the surface of packaging containers or using heat shrinkable labels, self-adhesive labels are more delicate and beautiful, which is conducive to improving the overall image of products. Nowadays, self-adhesive labels are used in daily chemical products. If they are produced and used according to the standards, the proportion of labels is getting higher and higher, and about 40% of daily chemical products use self-adhesive labels

in addition, liquid detergent products in daily chemical products are becoming more and more popular, gradually replacing solid detergent products. Some large daily chemical production enterprises have introduced equipment of more than 100000 tons. These products that need to be automatically filled also need a large number of self-adhesive labels to be pasted on their bottles

2. Electronics and home appliances industry

China's electronics and home appliances industry has an annual growth rate of more than 20%. Due to the high requirements of electronic products for labels and the diversity of product applications, the self-adhesive label industry has brought huge growth space. When you open a computer, you will find that self-adhesive labels are pasted everywhere, from keyboard, mouse, hard disk to transformer. Labels not only have the function of warning and brand publicity, but also can expand the application of products to more fields

in addition, there are many durable self-adhesive labels on all kinds of electrical appliances. These labels have a large unit area and a large number. Although the current household appliances in China have a high penetration rate in urban households, the penetration rate in rural areas is still low. With the further popularization of household appliances in Chinese families, it will drive the demand for durable self-adhesive labels. In addition, with the rapid popularization of IT products (mainly computers and electronic communication products), self-adhesive labels, as product description marks, are widely used in these products, which will also drive the demand for self-adhesive labels

3. The prevalence of SARS in the pharmaceutical industry has created an explosive demand for pharmaceutical products. Although this is an accidental phenomenon, it is undeniable that the pharmaceutical industry itself is in a period of rapid development. At present, 6000 pharmaceutical factories in China, especially Chinese patent medicine enterprises, use self-adhesive labels more. In the future, the national packaging requirements for the pharmaceutical industry are becoming higher and higher, and the paste labeling method will be replaced by more self-adhesive labels. The increase in the installed capacity of high-speed automatic labeling machines has also accelerated the application of self-adhesive labels in the pharmaceutical industry

as OTC drugs are gradually sold over the counter in pharmacies, drug manufacturers and consumers pay more attention to the packaging of drugs, which to a large extent urges drug manufacturers to accelerate the pace of conversion from traditional labels to self-adhesive labels

4. Supermarket and logistics industry

with the development of market economy and the acceleration of commodity circulation, China's retail industry is developing at an extraordinary speed. According to the statistics of the National Bureau of statistics, there are 1232 chain enterprises above the designated size in China's commercial retail industry and catering industry, with a total of 34551 stores. In the future, the market will have more and more demand for variable information printing labels. For example, fresh food in supermarkets has always been "a must for strategists" because of its fast circulation speed and rich profits. Therefore, thermal labels have a lot of room for development. Luggage tags, supermarket price tags, storage and transportation tags, etc. have been widely used now. In some logistics developed countries in Europe, self-adhesive labels used for variable information printing have accounted for more than 40% of the total market demand of self-adhesive labels. In China, this market has just started, and the annual per capita consumption is very small. Logistics industry is a new industry. Many large and medium-sized cities in China hope to play the role of logistics center. Bar code sticker is the most basic requirement for production management and logistics management. While more enterprises taste the benefits of barcode management, it will also bring infinite business opportunities to the self-adhesive industry. With the rapid development of logistics industry, the market will have a huge demand for variable information self-adhesive labels

5. The characteristics of anti-counterfeiting industry

self-adhesive labels have the application conditions in the anti-counterfeiting industry. The earliest anti-counterfeiting labels in China appeared in the mid-1980s, and their applications include alcohol, food, medicine, health products, cosmetics, children's products, toys, clothing tags, shoe labels, computer software and hardware products, sporting goods, auto parts, agricultural materials, etc. The use of self-adhesive anti-counterfeiting labels on commodities has broad market development space in China

in a word, we can take advantage of the application characteristics of self-adhesive, and regard the self-adhesive label as the carrier carrying anti-counterfeiting information, so its application range is wider, and the label of personalized information has a broader prospect. In particular, the current national policies and regulations (such as requiring imported products to be pasted with Chinese instructions, country of origin marks, etc.) provide market space for the application of self-adhesive and business opportunities for self-adhesive printing

it is reported that the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China (AQSIQ) has stipulated that from the third quarter of 2003, 10 major categories of food, including meat products, dairy products, beverages, condiments, frozen food, instant noodles, biscuits, cans, quick-frozen rice noodles and puffed food, have begun to implement the market access system, and they must be pasted with QS signs before leaving the factory and entering the circulation field. In addition, the General Administration of quality supervision, inspection and Quarantine of the people's Republic of China also stipulated that from August 1 this year, 132 kinds of commodities in 19 categories (involving electronics, household appliances, air conditioners and other products) in the country should be subject to compulsory certification (i.e. 3C certification), and six specifications of self-adhesive labels should be adopted. Products without 3C compulsory certification labels are not allowed to leave the factory or enter the circulation field for sale. This regulation also provides business opportunities and markets for self-adhesive label printing enterprises

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